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CSU ready to outfit all of their sports teams in Nike gear

Just do it, Cougars!

Columbus State University has announced a transaction with BSN SPORTS that will put Cougar athletes on 13 intercollegiate teams in Nike footwear, apparel and uniforms starting in the 2018-19 academic year.

Athletic Director Todd Reeser said this move will also promote and elevate CSU brand.

“We are thrilled to officially partner with Nike through BSN Sports in providing our teams and student-athletes with uniforms and footwear as they continue to represent Columbus State University at the highest levels of NCAA Division II competition,” Reeser said in a news release on Wednesday.

Most CSU teams already wear Nike and this agreement will provide consistency in brand and style that recruits will identify with and student-athletes will benefit from on a daily basis, Reeser said. The partnership is part of the BSN SPORTS Collegiate Select program, which wants to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club and staff apparel and equipment.

“This agreement with Columbus State affirms our highest aspirations for BSN’s Collegiate Select program: delivering elite, customized products and services to our college customers,” said Bill Stote, Collegiate Select Vice President. “We are excited to partner with the Cougars to elevate the performance and impact of their top-notch and growing athletic program.”

The agreement includes incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities. The CSU club football and men’s lacrosse teams will also benefit from the new agreement.

Columbus State University features 13 NCAA sanctioned sports and two spirit programs that compete in the Peach Belt Conference. The Cougars are six-time PBC Commissioner’s Cup winners and have combined to win 106 PBC Championships and 16 National Championships.


NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.


BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. BSN SPORTS and its more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit


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