Today, Publix Super Markets activated a register donation program to allow customers and associates to make donations to support those impacted by recent weather events.
Customers may donate any amount by adding it to their grocery totals when checking out at Publix registers throughout the company’s Atlanta Division, which includes northern Alabama and northern Georgia. Donations will be channeled through the Red Cross and designated specifically for Spring Tornadoes and Floods relief. The end date for the program will be determined based on customer response.
Additionally, Publix Super Markets Charities is donating a total of $100,000 to the Red Cross and United Way to support relief efforts for the affected areas.
“We’re saddened by the destruction in communities in the Southeast due to the tornadoes, and know they will need help to rebuild,” said Publix Director of Community Relations Dwaine Stevens. “It is our privilege to offer a way to assist our neighbors in their time of need.”