Press Release from The Hershey Company
The Cadbury brand is proud to announce the top 10 finalists of the 2021 Cadbury Bunny Tryouts! The current Cadbury Bunny, Lieutenant Dan, along with his team of trusted advisors, is getting ready to pass his ears. The Cadbury brand team and Lieutenant Dan reviewed thousands of noteworthy submissions and narrowed it down to the top 10 contenders. Now it’s time for America to vote and help determine who will earn the coveted Bunny ears and star in the 2021 Cadbury Clucking Bunny Easter commercial.
With no shortage of creativity or personality, these lovable pets caught the attention of the Cadbury team out of over 12,000 entries nationwide. Voting is now open to the public through March 17th. Visit cadburytryouts.com and vote once per day to help your favorite pet earn the top spot.
Click HERE to learn more about each finalist [in alphabetical order].
“The Cadbury Bunny Tryouts saw a record number of entries thanks to the pet paw-rents showing off their beloved pets that have been so important to them during the past year’s circumstances,” said Trevor Jakubek, Senior Associate Brand Manager, Cadbury Brand team. “Together, with our special guest judge Lt. Dan, we’re thrilled to announce the finalists and let America vote on the 2021 Cadbury Bunny who will star in this year’s commercial.”
This year’s contest winner will be announced on March 23rd and will be awarded $5,000 and star in the 2021 Cadbury Clucking Bunny commercial, set to air on TV nationwide. To continue spreading the pet love, the Cadbury brand is donating $15,000 to the The American Society for the Prevention of Cruelty to Animals® (ASPCA®), continuing its partnership with the nation’s leading animal welfare organization for the third year in a row to help vulnerable animals stay safe and healthy.
NO PURCHASE NECESSARY. Open only to legal residents of the 50 US/DC, 18 years of age or older at time of entry. Void where prohibited. Contest Photo Submission Phase begins 12:00:01 PM ET on 2/1/21 and ends at 11:59:59 PM ET on 3/1/21. The Photo Submission Phase is followed by a Judging Phase that begins on 3/2/21 and ends 3/3/21 to determine up to 20 semi-finalists. Each semi-finalist must participate in the Video Submission Phase that begins at 12:00:01 AM ET at 3/4/21 and ends at 11:59:59 PM ET on 3/7/21; followed by the Video Judging Phase that begins 3/8/21 and ends 3/9/21 to determine the 10 finalists. The 10 finalists’ Videos will then be posted for a public Voting Phase that begins at 12:00:01 AM ET on 3/10/21 and ends at 11:59:59 PM ET on 3/17/21. The Winner Judging Phase that begins 3/18/21 and ends 3/22/21. Visit www.cadburytryouts.com for full Official Rules and complete details, including entry method, entry requirements (including Photo and Video Submission guidelines and requirements), judging criteria and process, semi-finalist, finalist, and winner selection, and prize description and conditions. To win the prize, winning pet featured in Photo Submission and Video Submission must be able to perform for camera and remain reasonably stationary while wearing bunny ears. Msg&data rates may apply. Sponsor: The Hershey Company, 19 E. Chocolate Ave., Hershey, PA.