For Every Bag of Specially Marked Food Lion Oranges Purchased through March 23, Food Lion Feeds Will Help Provide Five Meals*
Food Lion customers have an opportunity to help fight hunger in their community while shopping in-store or online through Food Lion To Go from March 3 – 23, 2021.
For every bag of specially marked Food Lion oranges purchased, Food Lion Feeds will help provide five meals* to the local Feeding America® member food bank. Additionally, customers can make a cash donation of any amount at the register to support Feeding America and local food banks. In 2020, the Food Lion Feeds Orange Bag campaign helped to provide one million meals to neighbors in need across Food Lion’s 10-state footprint.
The specially marked bags will be sold at the MVP sale price of $2.99 throughout the campaign. The number of meals provided to each local food bank will be based on the number of participating bagged oranges sold in each food bank’s service area.
“Food Lion Feeds is about working together with our neighbors to support our neighbors in need, and the Food Lion Feeds orange bag campaign is a simple way to do that,” said Jennifer Blanchard, director of community relations at Food Lion. “Every donation makes a difference. Together we can help provide more than meals to people in our community; we can provide hope and we look forward to partnering with our customers again this March to make a big impact in the lives of our food-insecure neighbors who are counting on us more than ever.”
Since 2014, Food Lion Feeds has helped to provide more than 750 million meals to neighbors in need. After providing its 500 millionth meal in 2019, the company committed to provide 1 billion more meals to individuals and families in need by the end of 2025. Part of this commitment includes hosting retail campaigns, like the Orange Bag, as well as providing meals through the 20-year-old Food Lion Food Rescue program where near-date fresh produce and pantry staples are donated to a network of local feeding agencies.
“Feeding America is grateful to Food Lion and its customers for their ongoing commitment to fighting hunger in their communities,” said Lauren Biedron, vice president of corporate partnerships at Feeding America. “Their generous donations will help food banks provide food to neighbors who worry about where they will find their next meal.”
For more information on Food Lion Feeds, visit www.foodlion.com/feeds.
*$1 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks. Through the orange bag campaign, $0.50 (monetary equivalent of 5 meals) from each bag purchase will be donated to Feeding America and member food banks. Food Lion guarantees a minimum donation of $100,000 (monetary equivalent of 1 million meals.) from March 3 – 23, 2021. For more information, visit www.foodlion.com/feeds.