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Online Fashion, Beauty Retailer ASOS Invests More Than $100 Million in Union City Operations

The Georgia Department of Economic Development (GDEcD) today announced that ASOS, one of the world’s leading online fashion and beauty retailers, will invest more than $100 million in expanding its e-commerce fulfillment operations in Union City.

“Georgia continues to capitalize on the rapid acceleration of e-commerce, and it’s exciting to work closely with companies like ASOS to generate jobs and investment opportunities across the state,” said GDEcD Commissioner Pat Wilson. “I extend my thanks to ASOS for their commitment to Georgia and to our partners across metro Atlanta who helped make this expansion a reality.”

ASOS will upgrade its Fulton County facility, building automation throughout to streamline processes and meet the needs of the company’s growing U.S. customer base. More than 1,000 people are currently employed at the fulfillment center, located at 4505 Derrick Industrial Parkway in Union City. The upgrades will create several additional high-paying engineering and software development jobs, while retaining all of the facility’s existing employees.

“We were proud to make Union City our U.S. base three years ago and are excited to be building on that investment to develop our proposition for our 20-something U.S. customers even further,” said CEO of ASOS Nick Beighton. “Automation will help us to streamline our operation and create additional jobs and we’re very grateful to both State and local authorities for their strong support.”

“It’s an outstanding day for Union City and ASOS,” said Mayor Vince Williams of Union City. “We are thankful to ASOS for their commitment to invest and grow quality jobs in our city once again. This announcement reflects the healthy business climate we have worked hard to build here in Union City as we continue to seek our piece of the promise for all!”

Headquartered in London, UK, ASOS is a global, online fashion and beauty retailer servicing customers all around the world with a commitment to harnessing fashion as a force for good, with a focus on minimizing the industry’s impact on people and the planet. Individuals interested in career opportunities with ASOS are encouraged to visit asoscareers.asos.com for additional information.

“We are thrilled to see such a large re-investment in Fulton County by ASOS,” said Chairman of the Fulton County Board of Commissioners Robb Pitts. “It speaks to the quality workforce and the strategic business climate we’ve built in our community.”

“We are proud to support ASOS and their expansion in South Fulton,” said Marty Turpeau, Chairman and Interim Executive Director of the Development Authority of Fulton County. “Our partnership with ASOS reflects our goal to stimulate new investment to the benefit and growth of our communities.”

Georgia Department of Economic Development Senior Project Manager Amanda Fields represented the Global Commerce division in partnership with the Metro Atlanta Chamber, Georgia Power, and the Development Authority of Fulton County.

“We are so pleased that ASOS will be investing in their metro Atlanta fulfillment center once again,” said Katie Kirkpatrick, President and CEO of the Metro Atlanta Chamber. “Our region is rich in resources that contribute to the success of supply chain and logistics operations: skilled workforce, solid transportation infrastructure, supply chain technology savvy, and business-friendly environment. ASOS’s decision to continue to invest in their Union City facility is a testament to how the strength of these resources drives economic success for businesses.”


About ASOS
ASOS is an online retailer for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local third-party brands and its mix of fashion-led in-house labels.

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